Tip: The “Delete” icon only shows for photos that your business added.At the top right, select Delete Remove.Scroll and select the photo you want to remove.In the right panel, on the first photo, click anywhere in the photo area.Under “Your businesses on Google,” next to the business you want to review, select View profile.If a customer posts a photo that violates content guidelines or the law, you can request to remove it. If you post photos to your Business Profile, you can remove them at any time. With Google Maps, select Edit profile Cover photo or logo.With Google Search, select Add photo Cover photo or logo.You can find your uploaded photos on your Business Profile immediately. With Google Maps, select Promote Photo.If you need help improving your local visibility in SERPs, contact us today.įind out how to optimise your local visibility using Google Business Profiles here.If you own or manage a business that has one or more verified profiles, you can add photos directly from your Business Profile: Under these tabs, you can change your business address, add special hours for holidays, and more. This option allows you to make updates to your about section, contact, location, and hours. The changes are also likely to do with GA4 bringing better cross-device and cross-domain tracking to users, and I expect we’ll be seeing more data about how users engage with the profiles in the future’. Most of your common updates can be found under edit profile. Our Head of SEO, David, comments: ‘Being able to distinguish between mobile and desktop activity is a positive step in understanding how users engage with your profile. The changes also reinforce that local search and Business Profiles are still excellent drivers of traffic and should be factored into your SEO strategy to ensure local visibility. ![]() The main change will be how we talk about the performance of Business Profiles in local search.ĭistinguishing between mobile and desktop access will give greater insight into how users engage with the profile, and move discussions away from what is being searched for (i.e. See below for the changes to metrics and new additions: New metrics have also been added to Insights. via brand or non-brand related search terms (called Direct and Discovery searches).īut now, Google's Business Profile metrics focus on how search engine users find or interact with local businesses – rather than the ‘type’ of search they completed. Google’s reporting feature used to include information about how users searched for your business – e.g. Users could access their Insights data from the backend and export their data that way – however it appears that Google are moving away from this.įor now, users can still access their backend Insights data via export from the Business Profile Manager homepage, but soon only front-end metrics will be available via the ‘Performance’ icon. In November Google started to remove the backend Business Profile editor, instead allowing users to edit their profile information straight from SERPs. How are Business Profile Insights changing? Sunsetting of backend Insights Make sure the photo is clear, and relevant to your business and does not contain any elements that could be considered spamming. ![]() If you use your logo, make it small on the image and in a corner, i.e top right. Tracking your Business Profile’s performance is also important to understand how well users are finding your listing – and provides insights into whether you need to increase activity on the profile. How to make changes to your Business Profile on Google Key take-aways Whether it's your first time using Business Profile on Google or you’ve had a Business Profile for a while and want. Make sure it is the correct dimentions as listed above. Information like your address, photos, service areas, posts, reviews and more can be added to the listing. They are particularly effective for local visibility and provide practical information about your business across Google products like Maps and Search.Īs a rule, the more information you include on your profile, the better it will perform in search results. Google’s Business Profiles, previously known as ‘Google My Business’ profiles – are business listings offered by Google to help customers find your business. ![]() Keep reading as we discuss everything you need to know and what this means for your local visibility. Also, Google has set strict guidelines regarding graphics and photo parameters. Google are changing their Business Profile Insights performance reporting. There is a range of photos and images which could be uploaded onto your listing.
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